Why Biotech Companies Should Care About Native Advertising?

25/11/2015 - 4 minutes

Biotech companies are constantly trying to reach consumers online, competing to grab a few minutes of their attention. Native Advertising is opening new opportunities for biotech companies to advertise online.

Most of the marketing budgets are moving online. While display ads (banners) were the golden standard for a long time, this practice is rapidly changing. After all, banners are basically a transposition of the print ads to an online-based platform. As the web continues to evolve, new ways of advertising appear. Native advertising is one of them.

What is Native Advertising?

Native advertising is a form of marketing where the ad experience follows the natural form and function of the user experience in which it is placed. As for the traditional display advertising, there are different kinds of native advertising, such as in-feed ads, promoted lists, content recommendation, etc.

In the case of a news website, the native advertisement is often an in-feed content sponsored by a company. In other words, an article sponsored by a company interested in promoting their brand on a media platform.

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