Deinove to challenge the Carotenoid Business

17/06/2015 - 3 minutes

Carotenoids are powerfull antioxidants and essential in the production of vitamin A. The French synthetic biology biotech Deinove signed an agreement with the Canadian company POS Bio-Sciences with the hope of initiating a major breakthrough to the carotenoid market.

Produced by all green plants, algae, some fungi and cyanobacteria, carotenoid is a group of more than 600 known molecules, mainly responsible for giving plants a red color. In these 600 molecules, famous names such as beta-carotene, lutein and zeaxanthin should ring the bell. These molecules, not only precursors of Vitamin A, but also efficient antioxidants, play a key role in the animal kingdom and to our sight as vitamin A deficiency can lead to blindness. Regarding these specific properties, a few decades ago, a business for carotenoids emerged. Today, the molecules are sold as dietary supplements, food, feed and cosmetics and it is estimated that the market will reach €1.25 billion by 2019 with Europe as the biggest customer and the Asia-Pacific region as the engine of the sales growth.

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