The first 18 months of our startup have been a marathon for us, where each new visitor was like one more kilometer to conquer. Growing a digital media is not an easy task, especially if you want to build a good reputation based on the quality of your content.
In this article, I share the most important steps we found to build a leading digital media from scratch.
Starting with a source of frustration
We have been working on the development of Labiotech for a while now. The story started in 2012 when we were studying biotechnology in France. Back then, one of our frustrations was the lack of free information on the biotech industry. After a long research to find the best source of online information, we gave up and decided to create our own publication.
Buying a domain name and developing a website has become an easy task nowadays, and after a few months of preparation, we were ready to launch our blog. We launched it at our university on December 3rd,