News and Trends 16 Aug 2016
GSK Pioneers Money Back Guarantee for Biotech Treatments
The second-ever gene therapy to get European approval finally has a price tag. It will be sold at ‘only’ €594k, but with a twist – it has a money-back guarantee. Could this strategy finally get gene therapies some sales action? In May, GSK finally got European approval for a gene therapy, after sparking the resurgence […]