Print Media are having a hard time since the explosion of digital content. In Biotech, publishers are facing the same challenge. As a leading Biotech publication, we believe that the future of our field is online. Here are some explanations on why we think so!
The first thing to look at is how the content consumption has evolved over the past few years. As shown in the figure below, print share in the media industry (also including TV and Radio) has never been so low. On the other hand, thanks to the establishment of the internet and mobile devices, online media are becoming the new reference for news and content.
Online content also possesses advantages over print content:
- online content can be shared easily and viewed by thousands of people in a few minutes,
- with search engines, the online content can also be easily found, even years after publication,
- online articles are mainly free, making it accessible for everybody.