Expert Advice

Many biotech founders come straight from academia and may struggle with the new skill set that is required to run a company. Rob de Ree, CEO of Dutch biotech NorthSea…

With social media, as with many industries, you have to make sure to stay on top of the game. The phrase ‘if you snooze, you lose’ remains as true as…

Although it’s becoming increasingly popular in life science marketing, branded content is still in its infancy. This does not mean it isn’t worth investing in. Quite the contrary: because it…

To build a great relationship with a business partner, laying a foundation of trust is essential. But how can a potential partner trust you if they have no concept of…

The data are in. Content works. As the internet matured, buyers in all industries began educating themselves before making a buying decision. When prospects get in touch with you, they’ve…

If you are looking for a way to educate your readers on a specific topic while collecting valuable leads at the same time, a white paper might just be the…

For many people, the mere thought of having to write a content piece comprising more than 200 words is daunting. In the life sciences, as in other industries, writing requires…

Email marketing is almost as old as the internet itself, and it’s just as relevant to modern businesses.   To be in possession of someone’s email (especially when they want…

Digital marketing is powerful. Content marketing, in particular, is proving to yield incredible results. According to Demand Metric, content marketing costs 62% less than traditional marketing while generating roughly 3…

“Your brand is what people say about you when you're not in the room.” - Jeff Bezos   Your personal brand is essentially your professional reputation, publicised.   In this crazy…

Infographics enjoyed a hay day in the early 2010s. They were a fresh idea and a welcome change to the standard blog post format which the internet was already flooded…